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Idealab

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  1. Google's Path to Domination

    Idealab settled out of court with Google, Yahoo decided that it would rather buy than build its search technology in the form of a company called Overture Services. Overture started out as Idealab's way to make money by selling search listings...

  2. Visually Impaired Search

    When the folks at Idealab first began tying ads to keyword search, everybody poked fun at the little company that could with the "less sexy than graphic ads" format. Sponsored search ads changed the face of search marketing.

  3. Top ten stories from SES New York – Day 3

    This week's SES New York saw many new things, but Tuesday's Orion Panel on universal search finally shed some light on the biggest change in search since Idealab launched paid listings. It's Day 3 at SES New York 2008 and today the folks from Pan...

  4. Uncovering the Real Universal Search

    This week's SES New York saw many new things, but Tuesday's Orion Panel on universal search finally shed some light on the biggest change in search since Idealab launched paid listings. Ever wonder just how fast universal search is being adopted?