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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. This wouldn't add any value to the user experience and would...

  2. How to Deal With Search Marketing Burnout

    The solution to burnout will vary with the specific cause, but I'll share what worked for me. It's a short-term solution and you want to be in this for the long haul. The renowned mathematician Henri Poincaré felt the ideal workday for cognitive...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Now that you have identified which campaigns to work on and which metrics have been under–performing, you can quickly dig deeper into them to identify the solution. Speak to other channel managers or the director of marketing to get to the root of...

  4. Google Struggling to Create System to Comply with UK ePrivacy Directive

    We have a popular destination site, an ad network, a browser and an analytics solution that's almost a mini-microcosm of the internet when we have an internal meeting to discuss what we are going to do, so it's taking a little bit of time.