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  1. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. But we don't live in an ideal world. Landing page optimization continues to be a growing conundrum for many...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Put in the time to continue to foster these relationships and eventually you could reach the ideal point of being their go-to contacts within your industry. Turn to public relations. It's one of the most valuable online marketing strategies you can...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    This tool is meant for that, Adams notes, and is ideal for content marketers who don’t really "get," or want to "get" the intricacies of SEO, but just want to know what they’re doing right or wrong. As content as a whole becomes the focal point of...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    But a super helpful salesman worked with him, as Beal tried and returned two mattresses before finding his ideal bed. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30...

  5. 4 UX Tips That Will Improve Your Content Strategy

    Above all, UX strives to deliver the ideal experience to users. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.

  7. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...

  8. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Longer videos aren't necessarily more effective, with 83 percent of respondents citing the ideal length of a video to inform a purchase decision is five minutes or less. SEW:: What is the ideal length of a video to inform a purchase decision?