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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for us to manage their campaigns, and so they just ask us what are some best practices? Google Shopping's move to a paid shopping channel...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    The ideal Pinterest strategy is highly visual and highly segmented. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Conferences also provide an ideal environment to leverage creative content and align that with your demand generation goals. With conference season officially underway, and content marketing receiving more attention from marketers, combining...

  4. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    You won’t regret this decision as your business grows and it’s the ideal starting point for laying the foundation for an SEO inclusive marketing and tech structure. Many companies can't deny the lure of driving millions of pre-qualified visitors to...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you have a clear understanding of your ideal CPA, or perhaps the maximum you’d like to pay for each conversion, then consider either target or max CPA bidding. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an...