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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Real-time bidding will account for about 27 percent of the projected $18.9 billion to be spent on U.S.online display ads in 2015, according to researcher IDC. Real-time bidding–based display advertising sales will take the online advertising...

  2. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    Research firm IDC predicts that spending on these applications will rise to $630 million in 2011, up from $370 million in 2009. A year ago, CompTIA released a study showing that small and medium-sized businesses are becoming some of the fastest...

  3. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    IDC research indicates that Apple will have 21 percent of the mobile advertising market by the end of the year, while Google will drop to 21 percent, Microsoft will drop to 7 percent, and Yahoo will drop to 9 percent.

  4. Online Ad Spend Intact Despite Weakening Economy

    According to new data released by IDC, total revenue increased by 23.9% to $7.1 billion in the first quarter. IDC projects online advertising to continue growing at a rate of 15-20% this year despite their expectation for ad spend across media to...

  5. Stop Press: Google News Edges Past Yahoo News in UK

    Online Advertising Grows by 27 Percent in 2007, IDC Says, ClickZ News This important bulletin just handed to me. According to the latest data from comScore World Metrix, Google News UK has edged past Yahoo News UK & Ireland in total unique visitors...