IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs...
Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly shipments in a single quarter. Many of its competitors, with weaker tie-ins to the mobile OS, do not," explained IDC senior research analyst Kevin Restivo.
Real-time bidding will account for about 27 percent of the projected $18.9 billion to be spent on U.S.online display ads in 2015, according to researcher IDC. Real-time bidding–based display advertising sales will take the online advertising...
Mike Fauscette, an analyst at research firm IDC, has an even bolder prediction: In three to five years, he suggests, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.
In Q4 2011, Apple sold 37 million iPhones to retake the coveted title of the number one smartphone, according to IDC-Worldwide Mobile Phone Tracker. Much of these record sales can be attributed to Apple's iPhone 4S, with its unique voice searching...
Several estimates, including a recent one at IDC, also peg iOS as being a declining system. Google's Android platform has seen growth that exceeds even the wildest of expectations. Android now holds 48 percent of global market share, while the...
IDC: Google Knocks off Yahoo as US Display Ad Leader - PCWorldGoogle dominates search ads with nearly 60 percent in Q1, followed by Microsoft with nearly 8 percent and Yahoo with 7 percent. What's in your wallet?
Research firm IDC predicts that spending on these applications will rise to $630 million in 2011, up from $370 million in 2009. A year ago, CompTIA released a study showing that small and medium-sized businesses are becoming some of the fastest...
IDC research indicates that Apple will have 21 percent of the mobile advertising market by the end of the year, while Google will drop to 21 percent, Microsoft will drop to 7 percent, and Yahoo will drop to 9 percent.
The social site's strength apparently stems from virtual game currencies.eMarketer's forecast is based on data from 14 research firms, of which ZenithOptimedia, Magna, JPMorgan and IDC are predicting double-digit growth for the online ad market in...
In their newsletter yesterday, research firm IDC went as far as predicting a potential merger of the two companies down the road. Yes, they are both ageing twentieth-century web and mobile brands and yes this deal seems to be intended to bridge the...
Monster is a very early example in this search revolution," said Susan Feldman, Research Vice President for Search and Discovery Technologies, IDC. Keyword queries often return irrelevant results in with desired listings.
IDC has released some data showing what social networks - and advertisers - are faced with. Today's Top Story: TimAsh Assembling Your Landing Page Optimization Dream Team, Part 2 BY THE NUMBERS The success of your testing program relies heavily on...
IDC has released some data showing what social networks - and advertisers - are faced with. It's no secret that social networks have had a difficult time integrating advertising that has a bang for its buck.
IDC has released new projections for global internet ad spending. Earlier this month, IDC released data showing that online advertising was up 23.9% in the first quarter of 2008 over the same period in 2007.
According to new data released by IDC, total revenue increased by 23.9% to $7.1 billion in the first quarter. IDC projects online advertising to continue growing at a rate of 15-20% this year despite their expectation for ad spend across media to...
Online Advertising Grows by 27 Percent in 2007, IDC Says, ClickZ News This important bulletin just handed to me. According to the latest data from comScore World Metrix, Google News UK has edged past Yahoo News UK & Ireland in total unique visitors...
Online Advertising Grows by 27 Percent in 2007, IDC Says, ClickZ News Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
IDC Predicts Beginning of End for Search DominanceAccording to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market, to be overtaken by video and rich media ads by 2011.
