SEO News

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  1. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. User ID: The ID of the user defined by the marketer. Social Login ID: The ID associated with their social account.

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    But what if you have a large and complex site that requires a number of different tracking tags? Enter your web property ID (UA-XXXXX-X). Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is...

  3. Driving Consumer Insights With Mobile Analytics

    Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. But with Mobile Apps, you might have some very ID-specific things tied to users or individual...

  4. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    After doing some research, we found that more people searched for the product ID without a space – which meant they were losing out on potential visits! The example below shows the increase in traffic for a client after I optimized their site for...

  5. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Google now provides answers when you search for an actor's Bacon Number, which is the number of connections between Kevin Bacon and the actor in your query. If you query "bacon number" (no quotes) before any actor's name, Google will provide you...