SEO News

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  1. Dealing With Onsite Duplicate Content Issues

    Another factor that causes duplicate content issues is the session ID. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is when the content on your...

  2. Cross-Device Measurement: Believe the Hype

    User ID: The ID of the user defined by the marketer. Social Login ID: The ID associated with their social account. Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Every store needs a "Store id" assigned to it. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  5. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    After adding your AdSense publisher ID to the Google Publisher Plugin, you'll select your ad placements. Many bloggers who use WordPress aren't necessarily as well versed in things such as how to create a specific page for Webmaster Tools...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. But what if you have a large and complex site that requires a number of...