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  1. Driving Consumer Insights With Mobile Analytics

    Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. But with Mobile Apps, you might have some very ID-specific things tied to users or individual...

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    id=XXXXXXX_XXXXXXXX_XXXXXXXX where the X string is the 25 characters that you copied from the URL in Step 7. If your company does a lot of its sales through catalogs, then getting your products in front of this consumer via Google Catalogs is smart...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Using an existing client ID is the quicker option, but keep in mind existing ID's have been created by someone else. This means that this ID may have filters associated with it, and or can potentially be changed by someone else in the AdWords login.

  4. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    After doing some research, we found that more people searched for the product ID without a space – which meant they were losing out on potential visits! The example below shows the increase in traffic for a client after I optimized their site for...

  5. Google as Your Identity Provider: Where Are We Now?

    The NSTIC is now readied; it is implemented for certain services readied alongside other methods under the older Federated ID Program for Federal Services such as Medicaid and Medicare. So now what? Those who follow me, read me, or conference with...

  6. Advanced Search Operator Tactics

    How many session ID pages are getting indexed? Advanced search commands are the cornerstone of “good, old-fashioned SEO. By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated with SEO software...

  7. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    Essentially you can search for any registered users on your site by name, email, User ID and view the shared social data alongside the individual record. Last month Gigya launched User Management 360 which is a revamp of their previous social login...

  8. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    You may also have multiple Google Merchant login accounts, so double check to make sure the Merchant ID under the Ad Extensions tab matches the one in the Google Merchant Login you’re using. Now that October is finally here, the fall shift to paid...