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  1. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    After adding your AdSense publisher ID to the Google Publisher Plugin, you'll select your ad placements. Many bloggers who use WordPress aren't necessarily as well versed in things such as how to create a specific page for Webmaster Tools...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. But what if you have a large and complex site that requires a number of...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    As you may already know it is possible to target individual users using simply their email address or Facebook ID (find it here) by using Power Editor and Custom Audiences. Reaching out to influencers is an incredibly time consuming task.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Essentially, the creation of a user ID is generated by the website, not by Google Analytics. Google Analytics will now assign a user "ID" for every "hit". Google says it wants to help businesses put together an accurate image of their customers...