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  1. Google's Eric Schmidt Tells iPhone Users How to Switch to Android

    Schmidt isn't known for his active participation in his company's social network, and this sudden lengthy post seems carefully constructed with step-by-step instructions for not only joining the Android ecosystem, but also exporting data from iCloud.

  2. Holiday Season Search Trends of Top U.S. Retail Brands

    Apple, on the other hand, doesn't bid on their own keyword but rather focuses on certain aspects of what they provide to the consumer such as “itunes”, “ipad”, “icloud”, and “siri”, directing users to varied areas of their website.