SEO News

Ice Hockey

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  1. SEO Game Change: Are You Setting the Right Expectations?

    It's entirely possible that you're trying to play softball in a hockey rink. Right now, a lot of SEO feels like there's a sheet of ice where the infield used to be. Since I happen to be starting this post during warm-ups for a company softball game...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    That’s why the same word in the above screenshots can vary so widely; it’s like McDonald playing ice hockey in his kid’s junior club league or getting on the ice in the NHL. Recent discussion among search marketers over whether lowering a keyword...

  3. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    The search states that the results are based on the assumption that “NHL” is an internet domain and gives you the option to assume it is a hockey topic. This search brings up results for the latest game score in National Hockey first and then lists...