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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as...

  3. Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

    IBM’s newly released Black Friday data supported those theories that said mobile shopping would grow this year. IBM took Black Friday location data a step further, to show at least one of the cities that Yahoo was tracking – Los Angeles – made the...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be widespread use (an SEO tactic reserved only for the Fortune 500...

  5. How to Deal With Search Marketing Burnout

    One of the many benefits for working for big companies like Microsoft or IBM is that they often facilitate and encourage employees to shift roles within the firm. There's a word for it – burnout – and it's a problem in any industry, not just...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...