In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...
The Internet accelerated these platforms even further, fueling multi-billion dollar businesses like SAP, IBM and Oracle. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing.
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. To the world outside of your colleagues, clients, and...
The ‘Social Share' report tracked social media adoption trends for the BrandZ top 100 global brands including Apple, Google, IBM, BMW, Red Bull, and Samsung. Google+ is establishing itself as the mainstream social network for top brands with a 9...
Image Credit: IBM Data Management Magazine If you stop TiVo-ing through commercials during your favorite primetime TV show, you will immediately notice that they (IBM, HP, Google, Microsoft) are setting the stage for the next generation of big data...
Several companies made significant progress into garnering attention in “big data” such as SAP, Oracle, Salesforce.com, Eloqua, Google, IBM and Adobe. Around this same time last year, we were discussing the inevitable increase and appreciation of...
IBM Holiday Benchmark Cyber Monday Infographic On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to IBM.
In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail.
IBM found that online sales for Black Friday peaked at 11:45 a.m. Consumers are also becoming savvier, said IBM, using multiple devices and shopping in-store simultaneously to find the best deals. Mobile consumers were responsible for a healthy...
This happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built on IBM Websphere Commerce. Newer versions have addressed these issues, so I don’t want the...
Moreover, while the above-description focused on detecting commercial queries, implementations consistent with the principles of the invention are equally applicable to detecting other types of queries, such as queries for geographic information...
An award-winning copywriter and content developer, she offers both direct and digital marketing experience, both client-side and agency-side, and has worked on major B2B accounts that include American Express, Intuit, Xerox, IBM, Pitney Bowes, and...
A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe technology will be the number one factor to impact an organization’s structure over the next three years. IBM’s 3 Key Recommendations to Help Companies Outperform
Weeks later, Facebook bought 750 IBM patents and then countersued Yahoo. Microsoft and Facebook have announced a whopping $550 million deal under which the social networking giant will be given the right to purchase a portion of the patent...
Eight of Facebook's patents concerned in the lawsuit were acquired as part of a recent deal with IBM. Facebook has made good on its vow to fight Yahoo's patent claim by filing a counter suit also alleging patent infringement.
Facebook has bought 750 patents from IBM in a move that appears designed to bolster its ability to defend itself against patent-related lawsuits, particularly a recently issued case from rival Yahoo. According to some reports, Yahoo has previously...
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.
IBM has agreed to a deal that will see the company assign more than 200 patents to Google. According to a blog post by Bill Slawski at SEO By the Sea that references US Patent and Trademark Office (USPTO) filings, IBM has agreed to give Google 188...
A few brands, including Google, IBM, and Vodafone, have a Google+ Page but not an official Facebook Page. 77 of the world’s top 100 brands now have Google+ pages, up from 61 on board last month. The number of fans adding these brands to Circles has...
Average order values increased 2.6 percent and mobile traffic to retail sites are up 3.9 percent over the biggest online shopping day a year earlier, according to just-released reports from IBM, comScore, PayPal, and others.
