Ian Schafer

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Facebook's Instagram Buy 'All About Mobile'

This is all about mobile; it's all about showing shareholders [that Facebook no longer has] a mobile weakness," said Ian Schafer, CEO of Deep Focus. Schafer said Instagram would give Facebook a stronger hold on young demographics.

by Christopher Heine • Published April 10, 2012
Menlo Park, California • Iphone • Mark Zuckerberg • Ipo • Deep Focus • Android • Photo-Sharing
Video: The Next Digital Marketing Frontier

Ian Schafer, CEO, Deep Focus, believes people have tried to lend scale to online video advertising in the last couple of years. Schafer thinks video ads shouldn't be measured on a CTR basis. Schafer added that relevant social media buzz will...

by Manny Rivas • Published April 8, 2010
Youtube • Comscore • Video Marketing • Video Advertising • Social Media • Ses New York • Deep Focus • Video Tracking