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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    This list of known bots will be pulled from the IAB/ABC International spiders & Bots List, a list the Interactive Advertising Bureau has been maintaining since 2006. The list of spiders and bots typically costs $14,000, though IAB members receive a...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    When trying to create deeper emotional connections with consumers, social media is an essential channel for brands," said Kristin Brewe of IAB. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow," said Randall Rothenberg, President and CEO, IAB. IAB also found that 46 percent of all online advertising revenue came from the...

  4. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). And North America experienced a 111 percent growth in mobile ad revenue in 2012, according to IAB, with search ads...

  5. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The IAB noted this year's 14.5 percent increase in revenue was "slightly below the overall industry growth of 15.2%, likely due to a shift to Mobile Search, now captured in the Mobile format. So while "search" was "slightly below" industry growth...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    It can be removed or regenerated and is therefore much better aligned with privacy frameworks such as those detailed by the IAB and MMA. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is...