Interestingly, a recent study by IAB reports that "mobile" doesn't mean "remote," as mobile activity happens most often in the home. But the IAB findings explain that the period of highest usage of mobile devices occurs during leisure activities at...
Yahoo also introduced a new Billboard ad unit based on IAB standards that will dominate the home page above the fold. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features.
When an ad was viewed for more than 20 seconds – 20 times the IAB proposed standard – Google saw up to a 125 percent increase in clicks. This poses the question of whether the IAB viewability standard is enough.
The IAB noted this year's 14.5 percent increase in revenue was "slightly below the overall industry growth of 15.2%, likely due to a shift to Mobile Search, now captured in the Mobile format. So while "search" was "slightly below" industry growth...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
It can be removed or regenerated and is therefore much better aligned with privacy frameworks such as those detailed by the IAB and MMA. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is...
Ideally marketers should work with vendors that belong to industry organizations like the Interactive Advertising Bureau (IAB) or Network Advertising Initiative (NAI) among others. Digital marketers are excited about big data, or, at least, they...
Meanwhile, it's clear that users are embracing mobile shopping search and IAB according to Harris Interactive. As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are...
Privacy concerns are sometimes overblown when legitimate companies are self-interested in maintaining responsible practices, such as IAB and MMA guidelines. That also translates to higher performance and monetization for mobile ads.
According to the IAB report, investments increased across the board: When the IAB released the IAB Internet Advertising Report for the full-year 2011, it demonstrated impressive 22 percent year-over-year growth for digital marketing and offered...
I had the chance to catch up with YP's VP of publisher products David Kurtz at this week's IAB Conference to get more color on these new ads, and what they mean for both national (brands) and local (SMBs) advertisers that want to localize mobile...
Other Ads Integrity Alliance charter members include Facebook, Twitter, AOL, and the Interactive Advertising Bureau (IAB). Google has formally announced their participation in a new industry partnership called the Ads Integrity Alliance, backed by...
Still, 15 percent is twice the rate of growth when comparing Q1 2010 to Q1 2009 - which the IAB measured at 7.5 percent. According to IAB, the report includes mobile ad revenue along with search, display, and other ad formats, as it did in Q1 2011.
Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to the IAB Mobile Marketing Center of Excellence, IAB Europe, and HIS Screen Digest, which came together to size the mobile advertising market at...
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S.
The final list was unveiled at the Social Video Showcase event hosted by Unruly at the IAB UK headquarters last night in London. Unruly has announced the 2011 top 20 Global Social Video Ads Chart in partnership with Mashable.
The flood of new inventory and digital ad players has driven the Interactive Advertising Bureau to introduce its IAB Impression Exchange Solution, which has expanded. Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile...
The IAB UK spoke with Steve Filler, the commercial director at Unruly Media about the myths surrounding viral videos. The data for September 2011 has just been released by comScore Video Metrix. It shows that 182 million U.S.
Speaking of advertising, online advertising hit a new high in the first half of this year, $14.9 billion, the IAB announced last week – with $7.3 billion of that from search advertising. EMarketer has released analysis of mobile ad spending that...
Internet advertisers during the first six months of this year represents a 23.2 percent year-over-year increase, eclipsing last year’s first-half record of $12.1 billion in revenue, according to the latest Internet Advertising Revenue Report from...
