SEO News

Hypothetical

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  1. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Document data contains the post data Facebook uses to rank results, while the inverted index is more typical of a traditional search index, in that it goes through each post to determine which hypothetical search filters match.

  2. The Quick Guide to Developing Customer Personas

    After gathering the appropriate data, you'll be able to create hypothetical customer profiles and be on your way to memorable persona stories for your company to embrace. However, there is less discussion about how to actually go about conducting...

  3. A/B or Multivariate? How to Choose the Right Type of Test

    Let’s say that our hypothetical Multivariate test above yielded a 30 percent increase in CTR. If you read my column about the six top elements to test in a PPC ad, you might remember this image of a dissected ad with almost a dozen elements to test:

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Let’s create a hypothetical scenario of five years from now – one in which Internet marketing continues picking up steam. With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry...

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Two candidates will enter the hypothetical “ring” and contend in an attempt to impress us with their keen ability to run the country. We all believe that we live within a great nation, and we are correct.

  6. Which Metric Would You Measure if You Could Choose Only One?

    The hypothetical one-metric software idea wouldn’t be realistic in today’s marketplace, but as an exercise in focus and prioritization, it makes a lot of sense. Most marketing teams track and report on every possible customer interaction.

  7. How Search Engines Use Machine Learning for Pattern Detection

    To predict the outcome of future tests, scripts can use supervised learning on past outcomes to define a hypothetical prediction line. Search engines use machine learning for pattern detection. While it’s impossible to explain in one short article...

  8. Leveraging Facebook Ads for Obscure Charity Donations

    This post will examine ideas of segments to target for three hypothetical charities: a religion-focused Islamic charity with an English-speaking international focus, a national charity for transgender rights, and a local cancer charity in...

  9. Why Your Organization Needs a Culture of Testing & How to Make it Happen

    It’s easy to get distracted testing hypothetical cases. One of the toughest things many search marketers face is creating a culture of testing in their organization. While almost any SEM expert understands the value of testing, they may not have...