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Hypothesis

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  1. Dissecting Moz's 2013 Search Engine Ranking Factors

    We make our observations, form a hypothesis, and step gingerly out onto the ice. Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what may or may not trigger a...

  2. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    You have a hypothesis in mind but you are only seeking data patterns that support it – ignoring all data points that reject it. You use that as the sole data point to prove your hypothesis, completely ignoring the fact that none of those leads was...

  3. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  4. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Our initial hypothesis was that visitors weren't getting passed the product pages so we were going to have to focus our optimization strategy there. How you think users interact with your website can be very different from reality.

  5. Twitter Ads: Are You Wasting Money on Mobile?

    My initial hypothesis was validated when calculating the conversion rate and cost per lead of each campaign. But to reap the benefits you must understand how to test and optimize the channel. One of the targeting options for Twitter advertising...