Remember to keep your content cycle turning by revisiting and rejuvenating your most valuable local and hyperlocal content. The key is to build a strong local page that includes all pertinent business information (address, contact information...
The perpetual problem with hyperlocal is the scarcity of content beyond traditional news media. It feels like almost every day a new hyperlocal startup launches which small- and medium-sized businesses (SMBs) just “have” to participate in.
Meanwhile, whilst I was brainstorming where to look for news sources, hyperlocal hashtags were emerging on Twitter and friends were tweeting out hashtags for me to follow. The insight I got from my experience was that all I need do to improve the...
In 2010 it launched mobile pay-per-call ads and hyperlocal ad targeting. By comparison, it now resembles the Wild West environment we saw on the desktop 15 years ago, where content is lacking, hard to find, and under-optimized.
I call this "hyperlocal targeting. Work the research and test different products to discover how much of your content you really need to support your sales in market. Think also about trimming your English content to make life easier.
Roy's Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising - Google Mobile Ads Blog Google's social sitelinks include your friend's name, profile photo, and a links to their profile/content on social websites, such as...
New hyperlocal ad feature provides distance information - Google Mobile Ads Blog Google's updated SEO Starter Guide, which outlines the best practices that will make it easier for search engines to crawl, index, and understand your site's content...
While this may appear to be hyperlocal, the same approach can be applied on a larger scale to cover larger regions. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad...
Slow and steady is the approach for the hyperlocal site. They have plans to use tools like Facebook connect to enable easier login and sharing of CitySquares content. But searching the web at the time turned up fruitless.
HelloMetro Wins Trademark for 'Hyperlocal' Other websites lean heavily on blogging because the content is free. HelloMetro is hiring former print journalists to cover the news for 10 of their local sites.
HelloMetro Wins Trademark for 'Hyperlocal' Posted by Nathania Johnson Aug 18, 2008 HelloMetro has also won trademark approval for the term Hyperlocal. Rosetta Translation Launches Website Localization Service Posted by Nathania Johnson Aug 18, 2008...
Seeing Through the Bearishness About 'Hyperlocal', Traffick Google is reportedly planning to launch a mobile media search engine to help consumers find and buy ringtones, games and other mobile content.
Seeing Through the Bearishness About 'Hyperlocal', Traffick ClickSurge's New Content Widget To Monetize Traffic Adds Pixsy Image SearchMediaRiver's ClickSurge, a relatively new entry into the content monetization industry, has partnered with Pixsy...
Pegasus News founder Mike Orren has his own view on what hyper-local should be, which builds upon the generally accepted definition that, itself, is somewhat amorphous (see past SEW expert column on hyperlocal).
Hyperlocal Aggregator Outside.In Launches, Backed By $900,000 First Round, paidContent Jump On The Video Distribution BandwagonRich video content can provide additional revenue streams outside your own domain.
Hyperlocal destination site Backfence has lost its CEO and co-founder Susan DeFife, due to a failure to see eye-to-eye with the board of directors. Search YouTube Content with Podzinger Podzinger, the speech-to-text video and audio search engine...
Backfence Faces Setback Hyperlocal destination site Backfence has lost its CEO and co-founder Susan DeFife due to a failure to see eye-to-eye with the board of directors. Linden Labs Releases Real Numbers for Virtual World, Paid Content
Newspaper industry expert and Editor and Publisher contributor Steve Outing also encourages hyperlocal content develoment in his own list of recomendations to local newspapers. Hyperlocal destination site Backfence has lost its CEO and co-founder...
Our focus is on hyperlocal deep coverage of the U.S. Rather than starting with a full web crawl, which has 4 billion+ pages, we started with news, which has 4,000 sources, and is very dynamic and high quality content.
