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  1. FTC Tightens Online Disclosure Requirements

    Review the entire ad to assess whether the disclosure is effective in light of other elements — text, graphics, hyperlinks, or sound — that might distract consumers’ attention from the disclosure. In December 2009, they had already made it known...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog.

  3. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    You should also insist the candidates send published writing samples, preferably hyperlinks to live articles and not scanned copies of a magazine article from a decade or two ago. Publishing value-driven, quality content on your site is a major key...

  4. How to Use QR Codes for Better Conversion Rates

    QR codes can store 133 times more data than a UPC (1D barcode) including letters and numbers which enables storage of various content – hyperlinks, maps, phone numbers, email, and more. From building loyalty and generating sales to capturing...

  5. Hypertext Visionary Jorge Luis Borges Celebrated with Google Logo

    The Web The Garden of Forking Paths” is a 1941 short story penned by Borges that many view as the basis for what we know today as our digital world of hyperlinks and the World Wide Web – yes, even for the universe, but we won’t go that far here.