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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. But it need not be that way. After all, everybody needsgood and reliable information when...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags.

  3. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  4. How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics

    This line of code creates a hyperlink to my file.pdf and tells Google Analytics to track an event every time the link is clicked. If you use Google Analytics, you know it tracks visitors to your website, the number of pages they viewed, bounce rate...