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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. Search, social, content, and digital marketers...

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content that happens to be hyper-targeted" but admitted that this was very hard to pull off.

  3. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  4. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Create content of relevance for your community and seed to hyper local bloggers and print news outlets. As 2013 is now just days away we’re into the critical planning period for most marketers. While time will undoubtedly be spent drilling down...