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Hype Cycle

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  1. Leveraging Social Media to Educate

    Barry Harrigan shares some strategies on how social media can help shorten the sales cycle for small businesses. So you've got a business or are part of an organization and you want to know what's all the hype about social media?

  2. The Large Agency SEO Client – How Does this Beast Differ?

    Following on-page behavior such as mouse movements or click interactions, measuring interaction with Rich Internet Applications (RIAs) (yes, a related, and apologetically self-promotional link), and monitoring the sales life cycle and conversion...

  3. The Search Engine Update, April 15, 2003, Number 147

    Search and the Buying Cycle ClickZ, April 4, 2003 http://www.clickz.com/search/strat/article.php/2175501 Understanding that they need to move through the buying cycle may help you better reach them for when they are ready to purchase.