SEO News

Hype

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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy...

  3. Old Sites vs. New Sites: Which Will Win in SEO?

    It's a fine line between a real hype and just active link buying. General trust is moving from older big brands to new innovative companies, but Google still seems to prefer established websites. Should Google change the way it values authority or...

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    Some of these new tactics will help divert inadvertent access and perhaps delay a novice paedophile, but much of the hype in real terms will mean very little. Google will block more than 100,000 unique search terms that could lead to the discovery...

  5. Defining Authorship: The Difference Between Contributors and Guest Authors

    To add to the hype, people are completely misunderstanding all of the signals Google is putting out about authorship and its potential value in ranking content. The destruction caused by Penguin and the hype over authorship have brought about the...

  6. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The hype around Facebook, and social media in general, appears to have dulled the senses of marketers and brand managers. Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel.