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  1. How SMBs Can Optimize their Social Networking Time, Part 2

    An HVAC installer in Chicago might use ChicagoHVAC, whereas a hotel in the Outer Banks might use OBXHotelier. In Part 1, we talked about how using Twitter with all of its features and tools can help you expand your network and engage with people...

  2. 6 Tips for Aligning Your National, Local SEM Efforts

    For example, in the heating and air conditioning (HVAC) industry, heating keywords are more important in winter to colder northern areas than in warmer southern markets. The volume of local searches continues growing, which means national-level...