The whole point of testing is to learn and improve – and allowing a bad ad to keep running after it’s been beaten just hurts results. The ability to test several ad variations at once is valuable to advertisers.
Not selling - this hurts your company's image and could also result in your experts being blocked by users and losing followers. Another niche social player worth exploring is question-and-answer site Quora.
Search Happens When It Hurts Enough Yet That joke contains a significant AdWords secret: most people search for a solution to their problem only when it Hurts Enough Yet. The thing about Hurts Enough Yet (for kicks, let's make up an acronym: HEY...
Don't forget to review your robots.txt file periodically - many sites block crawling which hurts indexing and ranking. We discussed the overlap between social and search, and why social drives important signals that help determine rankings – with...
Linking to a bad neighborhood hurts a website Each year SEO experts profess that SEO, as we knew it, is dead. They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update.
It might be done in the name of simplicity, but enforced simplicity hurts campaign performance. These bring together the converging world of device types to help advertisers target users based on keywords and context together.
This undiagnosed pain is a missed opportunity and one that hurts branded manufacturers the most. By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda update or, worse...
A lack of talent hurts the service your agency provides, the results your in-house department drives, and the amount of money you make as a freelancer. One of the most overlooked necessities required to execute performance-driving SEO campaigns is...
Fifty-five percent of respondents agreed, “A frustrating experience on a website hurts my opinion of the brand overall. Websites that aren’t mobile-friendly annoy users and that’s bad business. Consumers are doing more on mobile devices, including...
Oh, and being attractive when shirtless never hurts. We are able to elect our leaders and live without limitation. Nevertheless, there are masses of statistics that verify what we really do. When it comes to Internet searches and what we are most...
Local links can also build a great in-person networking system, which certainly never hurts. With the recent mass confusion over unnatural link warnings in Google's Webmaster Tools, I noticed that loads of small business owners were frantically...
With thousands of ads running across hundreds of campaigns, each potentially on a different schedule – seriously, my head hurts just thinking about it! You might have heard it. It was quite loud. It was the sound of thousands of AdWords account...
It never hurts to send envoys, tips and money. Adding envoys, best practice tips, and free money should help even more businesses get into video advertising on YouTube. YouTube's New Ambassador Program
Consider this scenario: Patient walks into the doctor’s office and says, “Doctor, my chest hurts. Most medical experts agree that patients should take responsibility for their own health. While it’s a doctor’s job to help the patient get well, the...
The direct SEO benefit may be debatable, but it never hurts to get your content in front of a large amount of people. One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a...
To see what DuckDuckGo, Blekko, Covario, adMarketplace, and Conductor had to say about Twitter’s statement that Google’s move hurts users and whether they feel this version of personalized search produces better results, see Search Quality see:
If that trigger occurs at point of sale, advertisers are ecstatic: "Hey, look, it's Hurts Like Hell aftershave. Hey, it's Hurts So Good. The TV plus YouTube group showed twice the brand recall of the TV-only group for 15 second ads, and one and a...
It never hurts to add social sharing options on news pages and also to give the news pieces some social love to hopefully build some buzz to add credibility to the news pages. Then we saw the progression of search results with the introduction of...
Benefits of pitched pieces to publisher's audience: Usually the title of the piece needs to make the benefit clear, however it never hurts to explain a bit about who the article helps and how it helps them.
Yahoo's second quarter report doesn't look pretty at first glance: GAAP revenue is down 23 percent. However, the operating income for the company has increased by 9 percent. The Key Points and Figures
