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  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Not to mention these systems can be rather complicated, creating a learning curve hurdle for gaining actionable insights. The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny.

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Together we can overcome this daunting hurdle. We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google organic...

  3. How to Create Great Content: Start by Creating Content for Yourself

    If you find yourself admitting that it isn't, consider whether it's worth pushing the pause button on your content creation to figure out how you might start to transition your organizations content strategy to one that creates content you'd be...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...

  5. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    However, a major hurdle that the scientists and engineers faced was that the equipment at different sites was sourced from different vendors, and hence a host of incompatible communications technologies and protocols were in use.

  6. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    For many SEO agencies, the marketing and selling of SEO services is a bigger hurdle than the task of actually obtaining improved organic search results for clients. The techniques and tactics of “doing” SEO are forever changing and constantly...

  7. Google's ITA Deal Clears Final Hurdle

    Google's ITA acquisition is officially in the clear; a federal court ruling approved the consent agreement between Google and the Department of Justice that was made in April. The Court Approval The court approval is the last government-mandated...

  8. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    In situations where it hasn't been feasible to build our top performing keyword into the domain name, we’ve overcome that hurdle by concentrating on building links to our brand-name domain that use our top performing keyword as the anchor text.