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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For example, in the Consideration phase, if you find that your buyers are comparing a couple of different companies or types of products, create a comparison chart so they can find all the information in one place instead of hunting around manually.

  2. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    It's obviously a deterrent, and as more business owners find out that we're out there hunting, and you're likely to get caught red handed if you do, not only is it embarrassing but that's really going to affect your business for those three months...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Hunting Down the Root Cause of Unnatural Links I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be hard to...

  4. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    This has started to severely affect many people's ability to find good prices on things ranging from knives to swords to hunting rifles and ammo, to axes. The weapons ban is part of Google’s transition to paid PLAs (Product Listing Ads) and has...

  5. Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

    You don't necessarily need to rush off hunting for onsite link salvage opportunities though – especially if your site's only a couple of years old and never had a redesign. Link equity salvage is the process of finding and redirecting your site's...

  6. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Lose your bad habits first and only fix the results that keep hunting you unjustified. However, the traffic isn’t nearly as powerful as the effect search results have on public opinion. People use search engines when they want to have an informed...

  7. Healthline and Wolfram Alpha Expand Health and Treatment Research Tools

    Users hunting through the Healthline database will now see a link labeled "People's Comments about [[drug name]]. Healthline and Wolfram Alpha have both announced new features specifically related to comsumer health information.

  8. A Few adCenter Tricks For Halloween PPC Treats

    As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy.