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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT. When companies are hit by Panda and see a huge drop in Google organic traffic...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Hunting for and flagging content that might be low-value or poor-quality. Thin Content: Screaming Frog also allows you to automate the process of hunting for content that is potentially thin or low value by delivering word count totals for each...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For example, in the Consideration phase, if you find that your buyers are comparing a couple of different companies or types of products, create a comparison chart so they can find all the information in one place instead of hunting around manually.

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Hunting Down the Root Cause of Unnatural Links I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be hard to...

  5. Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

    You don't necessarily need to rush off hunting for onsite link salvage opportunities though – especially if your site's only a couple of years old and never had a redesign. Link equity salvage is the process of finding and redirecting your site's...

  6. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Lose your bad habits first and only fix the results that keep hunting you unjustified. However, the traffic isn’t nearly as powerful as the effect search results have on public opinion. People use search engines when they want to have an informed...

  7. Healthline and Wolfram Alpha Expand Health and Treatment Research Tools

    Users hunting through the Healthline database will now see a link labeled "People's Comments about [[drug name]]. Healthline and Wolfram Alpha have both announced new features specifically related to comsumer health information.