The key is to learn to think like a piece of programming code that is unable to discern things the way that humans do. While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda...
With Penguin and Panda there's a real need to build links that help humans, not solely designed for search engines (which would be manipulative). It's astonishing how often a potential client contacts me about link building for their site, only to...
The research found that all humans are actually 99.9 percent genetically identical. Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website?
It causes controversy and debate, which humans are naturally attracted to. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). Designed to appeal to the ego of an influencer, it's a concept that has...
As a result, people prefer to see and interact with objects, not humans. New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest. Analysis of more than 500,000 images looking at 30...
You want to find sites made for humans. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be a badass link builder.
Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start...
Now, imagine one of our ancestors 684,931.5 years ago back in the Middle Pleistocene epoch, when humans grouped together in small societies, gathered plants, hunted for wild animals, and developed the most primitive stone tools.
Influence lasts, articulates how differently humans perceive popularity and influence. In essence, influence means you're inspiring others without having direct control over whether they take action. Most seek to build influence; measure influence...
Is always built with humans, not web spiders, in mind. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients. Only build relevant links on sites that are...
Introducing Wolfram|Alpha's Handwritten Knowledge Engine – the only Handwritten Knowledge Engine that has a team of real humans ready to transcribe and illustrate your queries. You know, immature and cheesy, with a quick, bright finish.
AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. Hence, marketers always have to optimize for humans. Optimising Humans!
Because smartphones have become our constant companions, they essentially experience all the weather conditions we humans do – so why should our mobile advertising experience be any different? Many people will tell you that understanding mobile...
Marty Weintraub, Founder & Evangelist, aimClear, will give the morning keynote, Optimizing Humans! The 14th annual SES London will be held 18-21 February at the Queen Elizabeth II Conference Centre. With three ‘kick-ass’ keynotes, 36 sessions on...
On the other hand, you have these pesky humans (let's call them "visitors") who want the site to be usable, intuitive, and generally don't want to read an essay to understand what you're offering and how it will benefit them.
Because algorithms aren’t perfect, they’re made by humans, but they are doing a darn good job of weeding out all the trash. I recently had the pleasure of interviewing Neil Patel, founder of KISSMetrics.
Write title tags for humans; format them for search engines. Today we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your...
Many marketing pundits and practitioners can agree that valuable content continues to be the darling of both search engines and humans. The point: for search engines to like it, humans have to like it, which is everyone’s favorite usability goal!
Looking at the issue strictly from the standpoint of achieving a semantic search capability, it seemed that rather than trying to teach a computer how to think like a human, it would probably be much easier to teach humans how to present data in a...
While you wouldn’t get so close to a human zombie, content zombies don't transfer their condition to humans. They’re there, in the dark, waiting for fresh victims. You know they’re out there, waiting for you.
