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  1. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Eight years later, our users have transformed Twitter into place where you can discover new ideas, make real human connections and express yourself freely," Twitter said in a blog post. And here's the first tweet from Search Engine Watch: interview...

  2. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Search engine optimization remains an important part of the digital marketing landscape, and the path to long term...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Write like a human, not a Martian. Many marketers are over the moon about the 'new...

  4. Bing Denies Censoring Search Results, Blames 'Glitch'

    In doing so, Bing has extremely high standards that respect human rights, privacy and freedom of expression. Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society...

  5. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. And while many think they’re getting ahead, the view from inside an engine is very different.

  6. Why Google's Hummingbird Algorithm Isn't for the Birds

    Create human-focused content that answers known queries and needs. Ultimately, the SEO community didn't really notice the original launch (one month before the announcement), because it didn't really affect site rankings or search engine traffic of...

  7. Searcher Personas: A Case for User-Centric SEO

    Since that's impossible at the scale we work in, the idea is to group target customers together and give each group the qualities of an individual human. Ideally, when beginning your persona development efforts, you will take a "top-down" approach...