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Human Resources

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  1. The Pros and Cons of Big Data Democratization

    Achieving scale can be very difficult, especially with limited human resources available in the market. Dedicated resources officially responsible to producing high quality insights generally employ greater scrutiny when making recommendations...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    Tablets offer a larger screen which still renders non-mobile optimized web pages legible to the average human eye. Apps are the primary gateway to the mobile Internet, so content providers must ensure they've not only invested the resources to...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. It's a seller's market. That is if you're selling digital marketing services in the form of social media...

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    A real human being has to sit down and write it, as well as reach out to a webmaster, have a conversation, make sure the article works for both parties and publish the piece. Each link has to be reviewed by a human, and each link has to make sense...

  5. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    The self-perpetuating cycle of asking business questions, diving deep into analytics data, providing actionable insights, and testing data-driven recommendations often scales by orders of magnitude quicker than the human resources and tools often...

  6. Why Social Media Listening is Important for Brands

    Human resources: You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Here are some real cases from large brands that illustrate why you should be...