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Human Resources

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  1. Why Social Media Listening is Important for Brands

    Human resources: You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Here are some real cases from large brands that illustrate why you should be...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    He talked about the importance of making data-driven decisions and drew analogies to search engine marketing, web analytics, marketing and even human resources. Know Your Audience. Well. Covario's search conference started off with an introduction...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Forget the folks who appear in the SERPs, your competition is other marketing channels, technical projects, and drains on financial and human resources. By the time this article publishes, the holiday season will have been either a resounding...

  4. Top 5 Micro-Conversions You Should Measure

    Human Resources Micro-Conversions How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions. Service businesses typically measure the completion of some sort of lead...