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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Utilize Human Review (Yes, Real Human Beings. This is where human SEO intelligence and SEO tools combine to provide critical insights. Googlebot can now fetch the necessary resources like JavaScript and CSS and actually render the page (like an...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction.

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. But what if your brand is new to the Google+ game or you're team has been...

  5. The Pros and Cons of Big Data Democratization

    Achieving scale can be very difficult, especially with limited human resources available in the market. Dedicated resources officially responsible to producing high quality insights generally employ greater scrutiny when making recommendations...

  6. The Multi-Platform Majority Has Arrived. Are You Ready?

    Tablets offer a larger screen which still renders non-mobile optimized web pages legible to the average human eye. Apps are the primary gateway to the mobile Internet, so content providers must ensure they've not only invested the resources to...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. It's a seller's market. That is if you're selling digital marketing services in the form of social media...

  8. What Does Google's Link Schemes Update Mean for Guest Posting?

    A real human being has to sit down and write it, as well as reach out to a webmaster, have a conversation, make sure the article works for both parties and publish the piece. Each link has to be reviewed by a human, and each link has to make sense...