Would a simple link to your site be a resource for that page's audience? If your site isn't a resource, you need to provide unique content. You're either exchanging unique content or providing your site as a resource.
In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource. Oh yeah, and just being a nice human being; that goes a long way.
Create a resource or links page: The list of link building lists is a great example of a resources page. A link that requires human intervention to create is, by its very nature, a valuable link. Human nature hasn't changed much since Carnegie...
Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment. To effectively attack this problem, marketers should optimize reach and demand-attraction, while freeing up marketing...
Google Maps is a great resource for finding all sorts of businesses, associations, and link prospects. The concept of actually communicating with a human being to build links has historically been overlooked.
If that’s the case you might do better to partner with a PR resource. And remember, this is news and human interest so your stories don’t always have to be selling product. The latest Google changes have put a real emphasis on high quality, unique...
Actual measurement of all metrics may not be feasible due to analytics or resource constraints, so prioritize ones that are most important for the KPI followed by ones that are easiest to track. Human resources
I do believe there are sites that pose a problem though, and there will always be resource constraints, but it's doable with some hard work, so let's start there and talk about some common roadblocks that sites throw up and in turn, make link...
If an end user is looking specifically to learn dance steps to The Charleston, for instance, then a video is a much more useful information resource than a text-based web page. An answer to every question, a solution for every problem” was the...
A content writing resource worked quickly to rewrite unique copy for these pages to reduce the percentage of duplication. A recent post by Danny Goodwin,”Google’s Rating Guidelines Add Page Quality to Human Reviews”, rang for a while inside my head...
Links pages as BLB seeds: When starting a broken link building campaign you need a set of links pages to scrape so you have resource-oriented URLs to check. Up in the Majestic section above I describe pulling backlinks to authority sites and...
In addition, like all companies, Google sometimes makes decisions based on technical limitations, resource constraints, or requirements from our business partners. A human rights petition launched by an Arizona resident, protesting Google’s Adwords...
Do one major article that will become the definitive resource for something and that can be (and will be) updated on a semi-annual or annual basis. Put together a downloadable guide to your services and include the companies that you work with and...
Do you think people can adapt current technologies to account for this shift or is investment (via acquisition or merger) essential due to the resource, cost, and scope of scalability in building SEO technology that converges with social, content...
Get serious about Twitter: Use a resource like Listorious to identify categories that relate to your industry and connect with these folks. The nice thing about this resource is that lists are manually curated by users, so it's much more likely the...
Social can be challenging, she notes, because it is very resource intensive. When we can, we use technology solutions to save time so we can bring in the human element to look at the data and go from that point.
Who needs comScore when you have a resource that is guiding you where to advertise based on what a large audience is in essence telling you? McMichael alludes to “crowdsourcing” of the human voice around collective interests and actions.
While I anticipate very solid growth early on, once users realize that many of their friends haven't moved over, rather than have to access yet another social media resource to communicate, they'll slowly move back to just the one.
With a flick of the wrist, we built an Excel-based resource that uses the same daily input to accomplish both tasks, saving us a ton of time. Your time is going to be your most precious resource. By maximizing efficiencies and minimizing human...
