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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Influencer marketing scales by building quality relationships with select people and reaching secondary audiences. To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers...