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Human Mind

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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Write like a human, not a Martian. Even for Neil Armstrong, the first man to step onto...

  2. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. One thing that he said really stood out in my mind, as it's a problem we face constantly...

  3. The Pros and Cons of Big Data Democratization

    Achieving scale can be very difficult, especially with limited human resources available in the market. Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Well Google says the ratings quality raters assign to web page don't directly influence web rankings http://searchenginewatch.com/article/2172154/How-Google-Uses-Human-Raters-in-Organic-Search. How Google's Human Search Quality Raters Assign a URL...

  6. How to Turn Data & Creativity Into Great Content in 3 Steps

    Yet we're also supposed to create creative, engaging content that's driven by genuine human interest. Create a mind map if it helps. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data.

  7. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Voice Control: As many of the early challenges with Apple's personal assistant Siri showed, getting a machine to understand a human in a noisy, poor cell reception area is hard. If the eyes really are the window to the soul, or at least to the mind...

  8. What Does Google's Link Schemes Update Mean for Guest Posting?

    A real human being has to sit down and write it, as well as reach out to a webmaster, have a conversation, make sure the article works for both parties and publish the piece. Each link has to be reviewed by a human, and each link has to make sense...

  9. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    The self-perpetuating cycle of asking business questions, diving deep into analytics data, providing actionable insights, and testing data-driven recommendations often scales by orders of magnitude quicker than the human resources and tools often...