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Human Mind

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. Human Engagement Look to run social promotion campaigns, use social...

  2. How to Solicit Feedback from Prospects and Customers

    We're hardwired to be polite to other human beings. The scalable technologies of the Internet can be used to facilitate human communication, instead of corporate-speak. If someone is seriously miserable about something, have a human follow up with...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Write like a human, not a Martian. Even for Neil Armstrong, the first man to step onto...

  4. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. One thing that he said really stood out in my mind, as it's a problem we face constantly...

  5. The Pros and Cons of Big Data Democratization

    Achieving scale can be very difficult, especially with limited human resources available in the market. Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  7. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Well Google says the ratings quality raters assign to web page don't directly influence web rankings http://searchenginewatch.com/article/2172154/How-Google-Uses-Human-Raters-in-Organic-Search. How Google's Human Search Quality Raters Assign a URL...

  8. How to Turn Data & Creativity Into Great Content in 3 Steps

    Yet we're also supposed to create creative, engaging content that's driven by genuine human interest. Create a mind map if it helps. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data.