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Human Interest Stories

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  1. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    One that responds to deep human needs rather than superficial ones. It’s about reclaiming human values and dignity in a world that just wants to sell us stuff. As you prepare search marketing campaigns, you’ll do well to take a page from Rowling’s...

  2. Social Media Madness - The Final Four

    This includes everyone from human resources to company leaders and executives. Stories that receive enough Diggs are promoted to the front page. Follow what your customers/readers find of most interest and adjust product/services/content accordingly.

  3. Link Building Ideas for Local Auto Dealers

    This is a great way to keep the local media coming back when they need positive human interest stories. Turn it into a human interest story. Car brands are national or international, but many dealers are locally owned and operated.

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Sometimes, human commenters do the same. There's been a real progression of academic interest in spam. Sherman asked Cutts to offer his favorite "ridiculous spammer stories. "In this ecosystem," wrote one analyst recently, "Matt Cutts is a brand...