SEO News

Human Interest Stories

  1. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    One that responds to deep human needs rather than superficial ones. It’s about reclaiming human values and dignity in a world that just wants to sell us stuff. As you prepare search marketing campaigns, you’ll do well to take a page from Rowling’s...

  2. Social Media Madness - The Final Four

    This includes everyone from human resources to company leaders and executives. Stories that receive enough Diggs are promoted to the front page. Follow what your customers/readers find of most interest and adjust product/services/content accordingly.

  3. Link Building Ideas for Local Auto Dealers

    This is a great way to keep the local media coming back when they need positive human interest stories. Turn it into a human interest story. Car brands are national or international, but many dealers are locally owned and operated.

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Sometimes, human commenters do the same. There's been a real progression of academic interest in spam. Sherman asked Cutts to offer his favorite "ridiculous spammer stories. "In this ecosystem," wrote one analyst recently, "Matt Cutts is a brand...