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Human Emotions

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  1. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    I’m not suggesting we ignore the negative emotions and just focus on the happy-happy ponies and butterflies at the end of the rainbow. And the added bonus for us, as we market in this fashion, is that we get better at noticing when our negative...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Then let your body become your Avatar; take on their posture, their emotions as they begin their web search, their breathing, their degree of muscular tension or relaxation, etc. One that responds to deep human needs rather than superficial ones.

  3. Human-flesh Search Engines Unearth Dark Side of Online Community

    Later, after expressing a liberal view towards the Chinese situation in Tibet, web users dug more deeply into her online identity, discovered that post and equated her political views with the 'inhuman' emotions expressed in her post and called...

  4. Using Emotional Recognition Metrics For Marketing Campaigns

    Concretely, the mechanism behind AI resembles social media insofar as emotions immediately transform the link between a respondent and a prospective campaign / product / content into a relationship - as opposed to plain, passive absorption of data...