According to Google's Mohan, "By changing the conversation to one about actual viewed impressions, the goal is to give brands comfort that their ads are actually being viewed by human beings. Google’s Active View viewability measurement solution...
When you do this, try and remember that human beings (even you! Along with that comes responsibility, often in forecasting goals, targets, and budgets for coming months or quarters. It’s not easy, and it’s not quick, but you’ve got to get your...
We as human beings are imperfect. Not really – it’s all about Google today because Google is the most used search engine. Google, like any other software, evolves and corrects its own bugs and conceptual failures.
This of course means being personable, but there are also other ways you can treat them like human beings and get into their circle of trust. It's quite obvious to bloggers, and it is fundamentally against a basic principle of human nature: we love...
Let's face it: most of us know a handful of human beings that are challenged in that regard. Indeed, for a machine to comprehend the meaning behind what a human has put to text, requires a certain amount of artificial intelligence.
This is based on Joseph Campbell’s Hero’s Journey model, which teaches that all human beings follow the same basic life path on their way to authenticity and fulfillment. In search marketing, you often have a lot more control over those factors...
These policies and guidelines are enforced by both automated systems and human beings. Google is profiting from ads posted by illegal London 2012 Olympics ticket resellers, the BBC reported. These ads have since been removed, as have ads for...
But if you come up with duds, you can always brainstorm images around the 7 Categories of Fascination Triggers, a handy list of things that human beings are hardwired to pay attention to: They say a picture is worth a thousand words.
On June 28, Vic Gundotra, Senior Vice President, Engineering, said on the Official Google Blog, “Whether it’s inside a pub or on a front porch, human beings have always enjoyed hanging out. YouTube has added a new option when you click the share...
As human beings we are constantly subconsciously managing our connections between all these different groups and subgroups and the reality, is that networks are just as much about restricting the flow of information as they are about enabling it.
After all, search engines look for these “social signals” because they want to show human beings the most relevant search results. And what better way to determine whether something is relevant to humans than by measuring how many other human...
But human beings can, by visiting sites and actually trying to understand the person behind their link target. He's a machine, a robot, and yet with all of his superior automation, he longs to have human emotions and intuition.
But if you get hundreds of them at a time, Google is going to conclude that your site is, indeed, relevant to actual human beings. Social media can be used for more than branding, customer service, PR, and retention.
The start point of our new experiment has to be how to get human beings to give up as much of their knowledge as possible in ways which can be captured and shared by machine-readable technologies -- in other words by computers.
Quite literally, the Facebook Bing integration slaps a human face on to search results, which human beings are "programmed" to compute. It distinguishes their search engine from Google's in a notable way and very much at the expense of the dominant...
Be decent human beings and throw me a cut. But any discussion starts with a perspective, and I think it's only fair that I deliver mine, up front, so there's no mistaking it: For the most part, my Second Life is a job.
This is what Borislav Agapiev calls the "Attention Frontier" -- it's explicitly the set of pages that actual human beings have looked at, and voted for, with their limited attention budget. Searching inside this set returns pages that some human...
Using the beetle in a box "mind game" he illustrated that the certainty with which human beings discuss the existence of their soul, is actually an agreement about nothing in particular. In many ways, Wittgenstein's rationale opened the doors to...
To speak to the heartbeat in human beings. Great content doesn't automatically earn attention, links, and traffic. There are exceptional resources, images, videos, and articles hidden across the web. They are lost in obscurity, unable to gain...
Human beings are only motivated by two things - greed and fear. Back in January, I posted a story entitled, "Scott Brown beat Martha Coakley on YouTube, too. One of the lessons that campaign taught us was the importance of letting YouTubers add...
