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  1. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the...

  2. Bing Denies Censoring Search Results, Blames 'Glitch'

    In doing so, Bing has extremely high standards that respect human rights, privacy and freedom of expression. Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society...

  3. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. They are still willing to buy them, they're still using networks, and they're still...

  4. The Pros and Cons of Big Data Democratization

    Achieving scale can be very difficult, especially with limited human resources available in the market. Pros of being Conservative: Consequences of being Conservative: Pros to being Liberal: Lower value insights work can be pushed to self-serve...

  5. The Multi-Platform Majority Has Arrived. Are You Ready?

    Tablets offer a larger screen which still renders non-mobile optimized web pages legible to the average human eye. They have a very hard time getting their heads around the notion of not being in constant contact with their friends, receiving and...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Google's updates are likely to increasingly rely on social signals as active human curation of good content. The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you...