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  1. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the...

  2. Bing Denies Censoring Search Results, Blames 'Glitch'

    In doing so, Bing has extremely high standards that respect human rights, privacy and freedom of expression. Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society...

  3. The Pros and Cons of Big Data Democratization

    Achieving scale can be very difficult, especially with limited human resources available in the market. Pros of being Conservative: Consequences of being Conservative: Pros to being Liberal: Lower value insights work can be pushed to self-serve...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    Tablets offer a larger screen which still renders non-mobile optimized web pages legible to the average human eye. They have a very hard time getting their heads around the notion of not being in constant contact with their friends, receiving and...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Google's updates are likely to increasingly rely on social signals as active human curation of good content. The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Well Google says the ratings quality raters assign to web page don't directly influence web rankings http://searchenginewatch.com/article/2172154/How-Google-Uses-Human-Raters-in-Organic-Search. How Google's Human Search Quality Raters Assign a URL...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the...