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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Google's Rating Guidelines Adds Page Quality to Human Reviews (2012)

  2. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the...

  3. Bing Denies Censoring Search Results, Blames 'Glitch'

    In doing so, Bing has extremely high standards that respect human rights, privacy and freedom of expression. Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society...

  4. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. They are still willing to buy them, they're still using networks, and they're still...