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Human

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. Human Engagement Look to run social promotion campaigns, use social...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  3. How to Solicit Feedback from Prospects and Customers

    We're hardwired to be polite to other human beings. The scalable technologies of the Internet can be used to facilitate human communication, instead of corporate-speak. If someone is seriously miserable about something, have a human follow up with...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction.

  5. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Google Analytics will now help you discern just that. On their official Google+ page, the Google Analytics...