However, it still ranks for the key term “HullCity”, and based on the promotion/relegation system in place they may make it back there in the near future, so there’s no need to remove it (a 302 may perhaps be an option, but 3-50 years may be too...
Don't forget to set the campaigns to target only their city/DMA. During a show, the lead singer of the band says "Thank you [insert city name here”! Go through your campaigns and write creative that includes the name of the city that you're targeting.
Create duplicates of your current campaigns for each city and select only that city in Google's geo-targeting options. Now we'll look at Google's targeting features. Google AdWords offers a multitude of targeting options that savvy advertisers...