As discussed yesterday with Hugo Guzman, there are a number of ways that search can influence other departments. Guzman found that adding keyword modifiers such as 'tufted' to product descriptions for furniture drove more traffic.
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN (Home Shopping Network's eCommerce site, HSN.com).
Hugo Guzman: Ode To Search OptimizationSEOBook guest blogger Hugo Guzman of Zeta Interactive wrote an inspiring ode to our industry today. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past...
Hugo Guzman: Ode To Search OptimizationSEOBook guest blogger Hugo Guzman of Zeta Interactive wrote an inspiring ode to our industry today. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to...
Guest SEOBook blogger Hugo Guzman of Zeta Interactive wrote an inspiring ode to our industry today. He inspired me who is launching his own interactive agency next month. I will not try to paraphrase and take away from the article.
