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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    A call-to-action is a standard best practice for any direct-response ad. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your...

  2. Bloomberg and UBS clash over Sef aggregation

    It sparked an immediate response from Rana Chammaa, head of rates and credit derivative agency trading sales at UBS. UBS claims terminal giant's Sef has "impartial access issues" Bloomberg and UBS clashed yesterday over attempts by the Swiss bank...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social is more than just engagement and many ad formats are proving effective in driving direct response goals. Your peers can be great resources to help you better hone your craft. There are many disciplines within marketing, and as teams begin to...

  4. HVB wins with placements and self-directed products

    We are getting a good response from retail investors, as we help them take a capped participation in equities or fund underlyings that is paid out as a coupon with 90% or 95% capital protection," says Juliane Bürger, head of private investor...

  5. Green is the colour of choice for BNP Paribas in France

    In response to the French regulator's new policies, BNPP has changed the way it innovates. BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the colours in its logo. In September, it teamed up with the World Bank to sell...

  6. BBVA leads inflation and interest rate trades in Spain

    In response to an imminent change in the tax law, BBVA put together a product that preserves a limited tax exemption granted to investors for capital gains. Spain today is a perfect environment for structured products, says Alfonso de Miguel, head...

  7. UBS dominates listed products in Switzerland

    The bank set up the issuance programme in response to rules that have forced banks to trim the size of their balance sheets. UBS wins the best in Switzerland award UBS made helping active managers a priority for its structured products business in...

  8. Conflict of interest: banks call for unity on Eonia

    Where clients are in the money, the response is more straightforward. Three different banks, three different answers: yes, says one senior rates trader, his bank will be paying. No, says one markets head, the bank's lawyers are very clear on the...

  9. Bank of England disaster protocol questioned

    Mark Carney, the governor of the Bank of England, has launched an external review into the cause and response as the RTGS was suspended between 6am and 4pm. Weaknesses highlighted after payment system failure

  10. Markit venture is first casualty of US swap flop

    In response, the industry cooked up three checking approaches. Markit has told Risk it is closing its pre-trade credit-checking hub with immediate effect, citing slack trading volume on US swap execution facilities (Sefs) and particularly the...

  11. 25 banks fail ECB stress check on financial health

    Banks still need to take further action, according to Colin Brereton, economic crisis response lead partner at PwC: "Although the comprehensive assessment should restore some confidence and stability to the market, we are still far from a solution...

  12. HFT firms ‘learned a lot’ from Knight Capital loss

    It also set up an "emergency response centre" after its 2013 merger with former rival Getco created what is now KCG Holdings. Automated risk systems vital, says Tower Research Capital CRO High-frequency traders "learned a lot" from the devastating...