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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Just think of the last time you said, "Well it’s just a canonical tag, and can’t we just squeeze it into the next release…" What was the response? The mobile mind shift has created a paradigm in which the understanding is that each individual...

  2. How to Work When Nothing Seems to Work

    Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. Resistance to change can mean a lot of things in an online enterprise, because...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Less Than One Hour Response Time - There Is No Hold Button in Social Media According to a recent study, 72 percent of customers tweeting complaints to a brand expect a response time of less than an hour.

  4. What Marketing Executives Say About Content Targeting

    When we put these findings alongside marketers’ response regarding the approach they think they should be taking with their content, we see that even greater a percentage believe in the superior value of smaller amounts of more researched content.

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that direct response landing page. We both got our start at the same place but since then...

  6. How to Solicit Feedback from Prospects and Customers

    And it got close to a 0 percent response rate. Make the response email personable. So you can generate a robust feedback response by explaining how their feedback will help you. Because our customers saw the value to us in their response, many of...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it received from the Article 29 Working Party, an organization comprised of...

  8. Bing Launches Search Removal Request Form in Europe

    If you are a European resident and want to request that Microsoft block search results on Bing in response to searches on your name, please use this form. We're currently working on a special process for residents of the European Union to request...

  9. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. Finance-related information is often dismissed as boring and dry and a...