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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...

  2. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    As much as 73 percent of mobile users surveyed for the study report contacting a business after searching for the phone number, though this varies by device and category. Local relevance and timing are key in converting mobile browsers to buyers...

  3. BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

    We can use this service to provide fresh info based on a number of parameters. Just a few months after their official launch, big data cloud marketing platform BloomReach has introduced a major improvement to their Web Relevance Engine (WRE), the...

  4. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe technology will be the number one factor to impact an organization’s structure over the next three years. IBM’s interviews uncovered a number of interesting...

  5. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    BloomSearch also maps out how to create the minimum number of relevant pages required to attract maximum exposure in search. Led by CEO and co-founder Raj de Datta, the company developed a web relevance engine (WRE) that analyzes over a billion...

  6. Search Engine Watch Redesign Breaks Records

    With that in mind we set out to think of the site architecture in terms of structured data feeds that could be woven together in an infinite number of combinations. Clearly this number also reflects a general increase in social networking and...

  7. Top Level Trends of SEM Worldwide in 2010 and 2011

    The number of Internet users is reaching 2 billion people, close to 30 percent of the population of Earth, according to Internet World Stats. Worldwide, Internet marketing is changing fast. The leaders of old such as the United States and United...

  8. Search, Social Media & the Offline Purchase

    A number of brand monitoring tools are available to acquire this type of brand insight. What's numeracy? It's the opposite of innumeracy. It's inevitable that we'll wake up in a cold sweat every so often, facing up to the reality that some consumer...

  9. Global Search Marketing Numbers Are Shocking, Wake up America!

    Nigeria now has the 10th highest number of Internet users globally. This is one crazy China statistic: there are 420 million Internet users in China -- a number which is advancing so rapidly that China will soon have twice as many Internet users as...