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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This means they will see the generic phone number and the advertiser has no idea where that call came from. Google can now dynamically change the phone number based on the campaigns or keyword used. When a visitor comes to your website from a...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  4. Social Media Monetization in a 'Mobile First' World

    Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity to deliver billions of ad impressions every month. As much as Silicon Valley's ethos is the constant...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The number of smartphone users continues to grow in Brazil. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...

  6. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Once you've begun that conversation, your job gets much easier: show prospects that, with your help, they can improve that number quickly and dramatically – and that they've just knocked over the first domino of many to come.