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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were a number of companies that reached out to me with major Panda hits (losing greater than 60 percent of their Google organic traffic overnight). Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...

  3. Social Media Monetization in a 'Mobile First' World

    Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity to deliver billions of ad impressions every month. As much as Silicon Valley's ethos is the constant...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The number of smartphone users continues to grow in Brazil. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Once you've begun that conversation, your job gets much easier: show prospects that, with your help, they can improve that number quickly and dramatically – and that they've just knocked over the first domino of many to come.

  6. Yelp Lawsuit Seeks Wages for Yelpers

    Our systems flagged a number of the reviews you wrote in connection with an investigation of businesses that have tried to pay for positive reviews. Writers who want their wages from Yelp, Elites or non-Elites can write to [email protected]..

  7. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some combination of fear, frustration, and anger when they contact me. For example, let's say I analyzed a website hit hard by...