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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...

  2. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Average order value fell by 4.7 percent to $181.22 and the average number of items per order decreased 12 percent to 5.6. E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1...

  3. Government SEO is Broken

    Distraction.gov is targeted to the phrase "distracted driving" which, while perhaps the technically accurate way to describe the problem, has much less query volume than the phrase "texting while driving", a phrase that could reach almost 5 times...

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Pete’s analysis of 1,000 unspecified queries showed a big spike (from 1-4 percent historically to 18 percent) in the number of SERPs now showing only seven results. Separately, we’re also experimenting with varying the number of results per page...

  5. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Although the countries that make up the CIVETS are spread all over the globe, they share a number of similarities. The CIVETS countries currently have 176 million Internet users – more than any European country on its own – and that number is set...

  6. Search Engine Watch Redesign Breaks Records

    With that in mind we set out to think of the site architecture in terms of structured data feeds that could be woven together in an infinite number of combinations. Clearly this number also reflects a general increase in social networking and...

  7. Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

    Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at 996 million. In addition, a number of advertisers limit themselves to running advertising against only “scripted” content.

  8. Content Site Links Are More Valuable than Social Links [Study]

    As you can see, content referrals provide both the highest number of average page views and the lowest average bounce rate; users coming in from other content sites stick around. Despite the hype, the value of social media referrals is questionable.