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  1. The 2014 Super Bowl Commercials Just Kicked Off

    The most shares (3.3 million) from Super Bowl 2013 were recorded on Super Bowl Monday (February 4) – twice as many as the next biggest day, February 5 (1.6 million shares) and nine times bigger than the number of shares recorded on Super Bowl Sunday.

  2. Google: 25,000 Government Requests for Data in First Half of 2013

    While the number of requests rose Google said the number of times it complied with the demands is the lowest since it started producing data on how often it releases information on its users. Overall, the number of requests received is double the...

  3. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. More than 90 percent of respondents stated that word of mouth was their number one effective way of finding new...

  4. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    When using their phones, the average number goes up to 11 brands. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Influence follows a “power law,” where a relatively small number of individuals drive the lion's share of social referrals. This fundamental change has been driven by the rapid adoption of social media and mobile devices.

  6. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...

  7. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Number of sales/leads (49 percent) Number of sales/leads (42 percent) An additional 41 percent pegged mobile as significant, for fully 87 percent finding it a concern overall. Eighty-seven percent also felt Google algorithm updates were significant...

  8. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    As much as 73 percent of mobile users surveyed for the study report contacting a business after searching for the phone number, though this varies by device and category. Local relevance and timing are key in converting mobile browsers to buyers...

  9. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...

  10. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    We asked users to indicate the frequency they turn to social and search in a number of retrieval scenarios, including: Facebook is reportedly working on vastly improving what has long been poor search functionality on their ubiquitous social network.