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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The number of smartphone users continues to grow in Brazil. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Number one is having a preexisting relationship," Fishkin said. Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded...

  4. Could Bing Ever Overtake Google in Search?

    I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos "back in the day" and remember Alta Vista, HotBot, AOL, etc. If Microsoft were to integrate search into all of these services...

  5. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some combination of fear, frustration, and anger when they contact me. For example, let's say I analyzed a website hit hard by...

  6. Sequencing the DNA of the Perfect Comment [Study]

    Number of Fans Number of favorites / likes / thumbs up A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements.