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  1. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. Since May 20, I’ve been helping a number of companies with large-scale Panda attacks. That includes the number of impressions, clicks, click-through rate (CTR), and average...

  4. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local number versus a toll-free number for the...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The x-robots-tag HTTP header is particularly useful if you wish to limit indexing of non-HTML files like graphics or other kinds of documents. Related Resources http://www.robotstxt.org/ https://developers.google.com/webmasters/control-crawl-index...