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  1. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were a number of companies that reached out to me with major Panda hits (losing greater than 60 percent of their Google organic traffic overnight). Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local number versus a toll-free number for the...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The x-robots-tag HTTP header is particularly useful if you wish to limit indexing of non-HTML files like graphics or other kinds of documents. Related Resources http://www.robotstxt.org/ https://developers.google.com/webmasters/control-crawl-index...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The number of smartphone users continues to grow in Brazil. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...

  6. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Number one is having a preexisting relationship," Fishkin said. Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded...