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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  2. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Already from the conclusion of January until now, there has been a vast increase in the number of results for the keyword, from 166 million last month to over 2 billion: Now, Pope Francis has taken the reigns, and a whole new chapter begins.

  3. How the Gun Control Debate is Impacting Search Results

    As SEMrush historical data unveils, both searches and the number of results changed significantly over the course of the year for the keyword “gun control”. Between November and December 2012, the number of results jumped from 102 million to a...

  4. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    As much as 73 percent of mobile users surveyed for the study report contacting a business after searching for the phone number, though this varies by device and category. Local relevance and timing are key in converting mobile browsers to buyers...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...

  6. Google Reports $10.65 Billion in Q1 2012 Revenue, Proposes New Class of Stock

    Also note that there will be no immediate change in votes, because everyone will still have the same number. The shares will be distributed via a stock dividend to existing shareholders; it is essentially a stock split, so each investor will have...

  7. How to Quantify Brand or Engagement Marketing With Paid Search

    Number of repeat users Number of active users (users who engage in a certain amount of activity on your site) But what about advertisers who aren’t directly selling anything online and are more interested in engaging users and building brand affinity?

  8. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Cranor had explained in her post that IE would block third-party cookies unless they had a P3P compact policy (CP), an HTTP header with code that summarized the cookie’s privacy policy. At that time, she wrote a lengthy review and surmised that it...