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  1. 10 Shocking Facts About Content Marketing Today

    The value of content marketing continues to prove itself in the number of leads that are brought in, which have the potential to translate into deals. With the number of consumers turning to social networking to make buying decisions, B2C companies...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    The most shares (3.3 million) from Super Bowl 2013 were recorded on Super Bowl Monday (February 4) – twice as many as the next biggest day, February 5 (1.6 million shares) and nine times bigger than the number of shares recorded on Super Bowl Sunday.

  4. Why Google's Hummingbird Algorithm Isn't for the Birds

    With better meaning and context of understanding, I believe Google is connecting, via their Knowledge Graph, Larry Bird the basketball player with the context of the team he's most famous for, and the product that matches the shirt number he wore.

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Warner Bros’s "http://www.youtube.com/watch? Tech performed the third strongest, attracting 17.8 percent of the total number of shares from Q2 (5,912,246), up 1.6 percent from the previous quarter; Let’s start with the "GEICO Hump Day Camel...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  7. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Already from the conclusion of January until now, there has been a vast increase in the number of results for the keyword, from 166 million last month to over 2 billion: Now, Pope Francis has taken the reigns, and a whole new chapter begins.