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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    The most shares (3.3 million) from Super Bowl 2013 were recorded on Super Bowl Monday (February 4) – twice as many as the next biggest day, February 5 (1.6 million shares) and nine times bigger than the number of shares recorded on Super Bowl Sunday.

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Warner Bros’s "http://www.youtube.com/watch? Tech performed the third strongest, attracting 17.8 percent of the total number of shares from Q2 (5,912,246), up 1.6 percent from the previous quarter; Let’s start with the "GEICO Hump Day Camel...

  4. March Madness = Search and AdWords Madness?

    This is 12 percent greater than the number of viewers in 2012 and the most significant in almost two decades. In completing a further examination of the term, it can be easily established that the number of results decreased since the completion of...

  5. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    The total number of shares in Super Bowl ads increased by 129 percent from 2011 to 2012. Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to...

  6. Twitter Year in Review: Top People, Trends & Events of 2012

    Twitter’s Pulse of the Planet category tracks the biggest conversations on their social web, based on the number of tweets or retweets about a single event. ATs New Voices category lists people influential in a number of different ways who joined...

  7. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Keywords that were 0-5 characters long never generated a meaningful number of clicks and conversions. Even though keywords that were 6-10 characters long generated a significant number of impressions, these keywords were not the top performers as...