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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. There are a number of different specialties, from understanding the business, to writing and SEO, which are...