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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many component pages (to gain more ad impressions). By the way, I’ve had a number of companies reach out to me with severe...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while.

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was...

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    But, there may also be a downside to knowing that number headlines and superlatives induce the greatest click. Our findings showed that number headlines (e.g. Although the research showed a preference for number headlines, you don't want to...