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  1. Dealing With Onsite Duplicate Content Issues

    It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in the Google index. Duplicity can be both onsite and offsite: Onsite...

  2. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    She argued that by clicking on those links, Google disclosed personal information when it transferred data about her queries (her name and family members' names) within the referrer headers. Google agreed to pay $8.5 million to a handful of...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Get serious about subject lines & preview text/pre-headers. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? The New Inbox: The Intersection of Email, Mobile and...

  4. What is Mobile App Attribution & Why is it Important?

    Device fingerprinting works by redirecting a user through a tracking link and collects the publicly available HTTP headers about the device. Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user...