A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience, conversion performance, and search rankings.
Ask Men offers a clear header and an image that immediately screams "authority" When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow...
The solution in this case was so simple; all we did was add a small image in the header telling users they needed to scroll down for pricing! The idea of spilt testing and conversion rate optimization are certainly not new, but there is a lot of...
Set a far-future Expires header, which allows browsers to cache content and assets. Dynamically serve mobile content using the Vary header. Gzip HTTP compression, which decreases file transfer size. Avoid empty img tags, since they create HTTP...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. This will be the first time that this many Meetup groups of marketing professionals, brand...
The strategy of spamming wire services with sales pitches or informative articles under a press release header has been recognized, and Google's Distinguished Engineer Matt Cutts has said in not to expect much power from these types of links just...
When a site serves special content on the same desktop URL, Google says it: strongly recommends that your server also send the Vary (User-Agent) HTTP header on URLs that serve automatic redirects. As it turns out, implementing the Vary User-Agent...
There aren't going to be hard and fast rules on when and when not to use a sticky header except that your site content is going to be your best determinant. Everyone is doing it you should try it too!
For redirects, use a header checker tool to follow the redirects back. To do this, run the your redirects through a bulk header checker, such as the one provided by SEOBook or one of the many others that are on the web.
Readability is important here but so is the idea of grouping content into segments or categories – this is most often seen in blog posts where header tags are used to break apart large walls of text. Taglines are a great way to quickly translate...
A screen shows the familiar Facebook blue bar header, turned into a search box. Rumors of a Facebook search product have been debated and discussed for a long time. Today, led by founder and CEO Mark Zuckerberg, the Social Network held a press...
HTTP Header This is best achieved by maintaining a consistent base language throughout your website and declaring the default language in the header markup of each page. Example of a localized subdirectory: http://www.example.domain-extension/local...
The tool will check the header status of all URLs found on the site if you enter the root domain. Non-preferred (essentially duplicate) URLs (e.g.http://example.com may redirect to a preferred homepage, such as the www version).
Checking header response codes is a critically important task to complete while auditing a website. Needless to say, you don’t want Googlebot to hit the wrong header response code, and possibly across thousands of pages.
A lot of key links are “placed” in a position so high up on the page that they are “invisible” to the normal user, often sat in the header in pixel position -9999px or similar. As an added bonus, as well as buying time for the site, Google may also...
Make sure that any redirects produced by your CMS return a 301 header status code and not a 302 to ensure proper indexing. It is preferable but not required that you are able to create static, keyword focused URLs (for example http://www.domain.com...
Many content management systems, including WordPress, make it easy to jump into your header file and quickly copy and paste your code right after the opening tag. Really important. It’s the single most neglected discipline (just ahead of user...
The only thing that surprised me were the police officers (in the left header and the body top right), because I thought that self-defense and home security folks might not trust or appreciate government-paid law enforcement personnel.
Along with optimizing your images to be mobile friendly, make sure the header you deliver to mobile devices is much smaller than the normal email header. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device – a...
Depending on your website this can get a pretty exhaustive document, so you're better served by creating an Excel sheet with your pages or site categories in rows and then each element of on-page SEO as your header.
