Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
Some websites use logo images as a background style to a header using CSS instead of an explicit IMG tag. The tag markup looks like this: code>
BloomReach Adds 4 New Metrics to Measure Page Quality
Content: How well the content on the page matches what the content is supposed to be about from the title and the header. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web...
Free Design Template or Pro Web Design? 12 Things to Consider
You remember the waving flags in the left and right corners of the website header, or the infamous moving "flames. Template-driven or custom webs design both have several phases or steps they go through before completion.
Repurposing Content: Top Benefits, Techniques & Tools
Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book. Be sure to link all your blog posts in the series to each other and promote it as a content resource on...
How to Successfully Launch a New Website & Refresh Your Brand
A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience, conversion performance, and search rankings.
10 Killer SEO Landing Page Tips
Ask Men offers a clear header and an image that immediately screams "authority" When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow...
These 4 Head-Smackingly Simple UX Changes Grew Sales 50%
The solution in this case was so simple; all we did was add a small image in the header telling users they needed to scroll down for pricing! The idea of spilt testing and conversion rate optimization are certainly not new, but there is a lot of...
SEO Diagnostics: Urgent & Preventive Care
Set a far-future Expires header, which allows browsers to cache content and assets. Dynamically serve mobile content using the Vary header. Gzip HTTP compression, which decreases file transfer size. Avoid empty img tags, since they create HTTP...
Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. This will be the first time that this many Meetup groups of marketing professionals, brand...
5 Tips to Improve Your Press Releases
The strategy of spamming wire services with sales pitches or informative articles under a press release header has been recognized, and Google's Distinguished Engineer Matt Cutts has said in not to expect much power from these types of links just...
How Google’s Mobile Best Practices Can Slow Your Site Down
When a site serves special content on the same desktop URL, Google says it: strongly recommends that your server also send the Vary (User-Agent) HTTP header on URLs that serve automatic redirects. As it turns out, implementing the Vary User-Agent...
SEO Fail! 10 Most Commonly Overused Website Techniques
There aren't going to be hard and fast rules on when and when not to use a sticky header except that your site content is going to be your best determinant. Everyone is doing it you should try it too!
3 Great Methods for Reclaiming Lost Backlinks
For redirects, use a header checker tool to follow the redirects back. To do this, run the your redirects through a bulk header checker, such as the one provided by SEOBook or one of the many others that are on the web.
Reduce Bounce Rate: 20 Things to Consider
Readability is important here but so is the idea of grouping content into segments or categories – this is most often seen in blog posts where header tags are used to break apart large walls of text. Taglines are a great way to quickly translate...
Facebook Introduces Graph Search
A screen shows the familiar Facebook blue bar header, turned into a search box. Rumors of a Facebook search product have been debated and discussed for a long time. Today, led by founder and CEO Mark Zuckerberg, the Social Network held a press...
A Simple Guide to Using rel="alternate" hreflang="x"
HTTP Header This is best achieved by maintaining a consistent base language throughout your website and declaring the default language in the header markup of each page. Example of a localized subdirectory: http://www.example.domain-extension/local...
End of Year Housekeeping for Robust SEO Campaigns
The tool will check the header status of all URLs found on the site if you enter the root domain. Non-preferred (essentially duplicate) URLs (e.g.http://example.com may redirect to a preferred homepage, such as the www version).
SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO
Checking header response codes is a critically important task to complete while auditing a website. Needless to say, you don’t want Googlebot to hit the wrong header response code, and possibly across thousands of pages.
How Can Google Stop the Black Hats?
A lot of key links are “placed” in a position so high up on the page that they are “invisible” to the normal user, often sat in the header in pixel position -9999px or similar. As an added bonus, as well as buying time for the site, Google may also...
10 SEO Considerations for a Content Management System
Make sure that any redirects produced by your CMS return a 301 header status code and not a 302 to ensure proper indexing. It is preferable but not required that you are able to create static, keyword focused URLs (for example http://www.domain.com...
