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  1. BloomReach Adds 4 New Metrics to Measure Page Quality

    Content: How well the content on the page matches what the content is supposed to be about from the title and the header. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web...

  2. SEO Diagnostics: Urgent & Preventive Care

    Set a far-future Expires header, which allows browsers to cache content and assets. Dynamically serve mobile content using the Vary header. Gzip HTTP compression, which decreases file transfer size. Avoid empty img tags, since they create HTTP...

  3. How Google’s Mobile Best Practices Can Slow Your Site Down

    When a site serves special content on the same desktop URL, Google says it: strongly recommends that your server also send the Vary (User-Agent) HTTP header on URLs that serve automatic redirects. As it turns out, implementing the Vary User-Agent...