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  1. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Ramaswamy is a software engineer. Kamangar was the first non-engineer at Google, and Wojcicki started in marketing. They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. The first page looked very good – aside from the unnecessary captcha. Before you pay for one click via mobile PPC, you need to...

  4. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. Writers are then more passionate about creating the content in the first place. Sacrificing the passion for the writer's interest in...

  5. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...

  6. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming from Google secure search. The first is to explore Google Webmaster Tools to find those...