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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Any UXer can walk through a UI and immediately identify a few superficial design errors, but a seasoned UX pro starts by asking questions about your users and their tasks to determine whyyour design will not achieve the desired results.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    You can run a crawl to find three different content trouble spots, including thin content, duplicate content, and 404 errors. Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Below are examples of hreflang annotations for English, French and Spanish.link rel="alternate" href="http://example.com/en/test.htm" hreflang="en" /> < link rel="alternate" href="http://example.com/fr/test.htm" hreflang="fr" /> < link rel...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. However, when it comes to implementation errors, the results...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For help with understanding mobile specific traffic and errors, be sure to verify your mobile subdomain or subfolder separately in Google Webmaster Tool accounts. Because there are so many possible user agent variations, this method is less...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL. Searchmetrics has announced a new addition to the Searchmetrics Suite...

  7. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Google Webmaster Tools will also alert the webmaster to any issues such as crawl errors that may be impacting the crawlability of a site. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it...