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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    And among the separate mobile URL approaches, not having an alternate URL tag was the most common error 61 percent of the time. Dynamic serving experienced a 30-percent error rate. However, when it comes to implementation errors, the results are in...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or...