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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    And among the separate mobile URL approaches, not having an alternate URL tag was the most common error 61 percent of the time. Dynamic serving experienced a 30-percent error rate. However, when it comes to implementation errors, the results are in...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page title). Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data.

  4. Bing Denies Censoring Search Results, Blames 'Glitch'

    Due to an error in our system, we triggered an incorrect results removal notification for some searches noted in the report but the results themselves are and were unaltered outside of China. Microsoft has been forced to deny that its Bing search...

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    error (which means you can't divide by zero). If you ignore the error, you're missing out on valuable information. error untouched. Summarizing Data Calculated Fields If you've been using pivot tables for years, you'll still probably find a few "ah...